Dec 21, 2024  
College Catalog 2024 - 2025 
  
Catalog Navigation
  Catalog Home
  Message from the President
  Programs of Study
  Course Descriptions
  General Education Program
  Elective Courses
  About BHCC
  Mission, Vision, and Values
  Equity and Inclusion
  Accreditation
  Academic Calendar
  Admissions
  Student Central: Financial Aid, Student Payment and Academic Records
  Academic and Student Affairs Policies
  Graduation and Alumni Engagement
  Advising and Lifemap
  Educational Opportunities
  Academic Resources
  Student Affairs and Student Programs
  Program Advisory Committees
  Administrative Divisions
  Faculty, Professional Staff and Administrators
  Glossary of Academic Terms
HELP
College Catalog 2024 - 2025

HRT-109 Hospitality Sales and Marketing

This course covers basic marketing theory and product design within the hospitality industry. Concepts such as marketplace analysis, demographic analysis, planning and assessment are discussed. Additionally, personal sales techniques and an understanding of consumer needs in the marketplace are explored. At the conclusion of the course, students will test for the American Hotel and Lodging Educational Institute certification in Hospitality Sales and Marketing.
Prerequisites HRT-105  and HRT-121  
Gen. Ed. Course No
Mass Transfer Course No
Credits: 3