MAN-204 Entrepreneurship and Innovation

In this course, students develop the skills and creativity to cultivate and market innovative ventures. This course uses an experiential approach to provide students with a foundation for innovative thinking and to prepare them for entrepreneurial projects. The class examines entrepreneurial theories, practices and thought processes. In critical thinking exercises, students examine the difference between entrepreneurship and innovation. Through case study reviews and other activities, the class evaluates the viability of new business enterprises and develops strategies to market them successfully.
Prerequisites MAN-107
Gen. Ed. Course No
Mass Transfer Course No
Credits: 3