SPM-215 Sport Marketing and Promotion

This course takes an in-depth look at fundamental marketing practices as applied to various sport venues and provides a detailed analysis of sport as a product, sport consumer markets, and sport product markets. Students will become familiar with marketing strategies applied to specific segments of the sport industry including amateur, college, professional and recreational markets. Students will prepare and organize marketing, promotional, and public relations campaigns applied to the sport and leisure industry. Legal issues and other challenges facing the sport industry will also be examined.
Prerequisites SPM-101
Gen. Ed. Course No
Mass Transfer Course No
Credits: 3